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I have researched recent awards ceremonies in 2008 such as the NME awards, the BAFTAS, the ACADAMY awards, the GOLDEN GLOBES and also the MTV movie awards. Each are majour events to do with film, television and music which require a considerable amount of advertising to gain the intrest of the audience they wish to watch it. I have also researched upcoming summer festivals which can be found on my blog page.

Performance line up's, celebrity hosts and presenters often cause quite a stir around these events, which will always be subject of the news and tabliods, practically giving free advertising for the event in question. Jay Z head lining the Glastonbury festival is a perfect example of this.

More youth friendly award shows like the MTV movie awards try to get viewers more involved, especially those who are not fortunate enough to get tickets, by allowing them to vote for who will be nominated and ultimatly determain who will win the prize. This involvement makes the fans feel like an important part of the experience.

An awards show like the Oscar's is considered to be very prestigeous and the hype surrounding it it more sophisticated but still about the glitse and glamour of the night itself.

Festivals will mainly be advertised on the radio, internet and popular televison shows like T4 which give fans the chance to win tickets to the events. Tickets for summer festivals tend to sell out quickly and this gives die hard fans a even more reason to join in on the advertising stint.