Tuesday, May 6, 2008

advertising campaign

The media department at Central Sussex College will be hosting its first annual media awards ceremony. The awards will take place on the 23rd June 2008 at the Hawth theatre in Crawley. All year groups will be attending. In order for this event to go ahead, it has been put over to us, the first years, to organise the advertising and event planning.

For my advertising I have designed three posters (below) and will also design a leaflet. I will achieve this task by researching advertising techniques on the Internet and experimenting with different design ideas until I am confident with the finished product. The poster I have decided to use as my final advertising approach is my second black and gold design as it has a more formal awards type feel to it and will hopefully draw peoples attention.I have set myself a deadline of about three weeks starting 20th May and hope to have the completed product by 10th June. I will be doing this task individually in our Tuesday morning lessons. Within these three weeks I will discuss with my group what information should be displayed on the leaflet, draw up a few rough drafts and ask the opinions of my peers on what should be the final idea to work on.

I will use the first lesson on 20th May to research and draw up some rough drafts to show to my group and ask their opinions of what they think the leaflet should look like. The second week will revolve around gathering all the information needed in the leaflet then typing it up and the third week will consist of finishing the design and delivering the final product to be checked by the tutor.

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