Evaluation

We were asked to produce a secondary form of advertisement (the first being a poster) that would attract an audience to the first annual S.C.A.M.P awards which will take place on the 23rd June 2008 at the Hawth theatre in Crawley.

I teamed up with Emma to produce a radio advert that would potentially be broadcasted on local radio stations to gain interest from the local community. Before actually making the advert it was compulsory to create a pitch of all our ideas. The pitch was also to include a budget, a content outline of what the advert might sound/look like, a research audience analysis, details of the resources required and the details of the personnel required including their job descriptions.

The research of our audience seemed simple enough as we only wished to attract the attention of the local community. Seating is limited and tickets are free so it is important that we did not reach out to a larger crowd.

We also researched the cost of hiring a radio studio along with personnel e.g. a radio producer. We found this difficult at first but after searching the internet we came up with the prices and produced a budget. We also gave a detailed description of the responsibilities a radio producer has, as we would need to have one present on recording our advert.

We also created a treatment and script for the radio advert which we presented whilst doing the pitch.

I believe we stuck to the assignment brief that was set but some of our research could have been more detailed and in-depth. We could have done a lot more research on the local community itself and more on the local radio stations instead of just mentioning the names of them. Overall I think the pitch was effective a met its purpose but should have been done in more detail.